Senior Team Members

We’re proud to be a woman-owned, family-owned business. Even more, we’re proud to be invested in each of our clients. At Story, we look forward to that first face-to-face meeting. Looking our clients in the eye, shaking their hand, and hearing their story is one of the best parts of our job. The heart behind a business, or the mission of a charity; the look in every manager’s eye when they talk about something they are passionate about—that’s what keeps us going.


David Mills

Senior Team Member
CO-Founder & Chief Marketing Officer

David is committed to the importance of every client story. He knows how to dig deep to find fresh strategies that result in trackable growth. He draws his experience from two master’s degrees, and more than 30 years serving as an executive, founder, and consultant to thousands of large and small organizations across the nation. He sees inbound marketing as the right approach for both marketing and sales in organizations that want sustained growth in a rapidly changing market.



Dawn Mills

Senior Team Member
Project Manager

Over three decades, Dawn has managed a junior high classroom, developed a robust independent study program in Bakersfield, CA, and coached hundreds of non-profit organizations across the country. Her skill in focusing Story Collaborative projects, and keeping them on-time, comes from the experience she gained in these careers. She lives in Northern Virginia, with her husband of 35 years, and frequently sees the nine grandchildren of her four adult kids.



Jennifer Bailey

Senior Team Member
Web Marketing Strategist

With deep roots in web marketing, Jennifer Bailey has 11 years of experience in matching hundreds of small businesses with new clients. She specializes in cultivating new web traffic through web development, search engine optimization, content development, and social media. After developing a successful web development and hosting company – Website Workbox – Jennifer and her company joined the Story Collaborative team in January of 2016. She and her husband are raising their four children on a small homesteading farm in Northern Virginia.


Amy Alexander


With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations all over the country. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt which provide a unique understanding of customer interaction with brand touch-points. Amy and her husband live in Northern Virginia. (Recently featured in Databox on how agencies choose niches).



Core Team Members

Our core team members are just the type of quick-thinking, detail-oriented, and invested personalities you want on your side. Ready to reach the business goals of every client, these team members are equipped with the technical knowledge necessary for our inbound marketing approach.

Ashlee Rolkowski

Senior Inbound Advisor
Ashlee has several years of experience working on the production side of marketing in higher education. Her experience in direct mail, fulfillment, and working directly with an in-house print shop and marketing department have all informed her inbound strategies with Story Collaborative. She graduated with an MBA and currently lives in Delaware with her husband, Eric and their adorably mischievous dog, Moxxi.

Kala Malvaso

Inbound Advisor
While working in retail management for more than a decade, Kala gained valuable customer service experience and task management skills that allow her to connect with clients on a personal level, ensuring their every need is met. Her ability to adapt her own style to theirs and understand their needs allows for greater flexibility in the planning process. She and her husband reside in the Greater New York area with their spunky Jack Russell and rescue cat named Kammy.

Christina Malave

Inbound Advisor
With an eye for design and an appetite for strategic marketing, Christina has built brands from scratch and driven them to success. While studying marketing at the University of Mary Washington and playing field hockey, Christina gained a wide range of experience in digital marketing, working on both client and agency sides…after all, she is a native of the city that never sleeps. Her fresh, creative outlook brings energy and enthusiasm to the inbound marketing approach.

Kimberly Poovey

Content Creator
Kimberly Poovey is a writer, speaker, wife, and new(ish) mom. She spent the last 10 years working in the non-profit sector, and is a founder of Pearls, an organization that serves women and fights human trafficking in South Carolina. She holds a BA in English literature from Florida Atlantic University, and though she will always be a Florida girl at heart, she and her husband have called South Carolina home for the last eight years. Her writing is featured on Scary Mommy, the Huffington Post, The Mighty, and Her View From Home, just to name a few. You can find her wandering around the great outdoors with her toddler, and drinking far too much caffeine at her favorite local coffee shops.

Chad Alexander

Video Strategist
Chad Alexander is a videographer, video gamer, writer, board gamer, husband to an awesome wife, copy editor, and Doctor Who nerd. Chad has spent nearly 10 years in the government contracting sector where he helped retain a large art collection, filmed promotional videos, tested out big military vehicles (and drove them!), and helped the government figure out exactly what they needed to meet their mission. He has a BS in video communications and an MS in information systems management. A jack of all trades and a master of fun, Chad likes to troubleshoot problems and take on challenges while communicating in gifs. Chad enjoys learning about cybersecurity, calling himself the “Pun”isher, drinking scotch, and laughing entirely too much.

Collaborative Members

Without the expertise of these skilled photographers, writers, musicians, graphic designers, videographers, and data specialists, we would not be the Story Collaborative.

Tina Kay


James Noll

Writer, Musician

Sara Reitenbach

Graphic Designer

Rocco Baldassarre

Pay Per Click Specialist

Ann Luchini

Graphic Designer

Andrew Curtis

Graphic Designer