Like any good lab, the Story Lab for Christian schools provides all the key ingredients for creating important new outcomes. We begin with two key ideas.
First, most Christian schools are struggling with consistent marketing that is creating the kind of enrollment growth that they desire.
Second, keeping up with the rapidly changing culture and technology requires the “heart of innovation.” All marketing is an experiment and you have to adapt and apply what works.

The Lab enables your school to:

Learn. Educate your team on the best practices for Christian School marketing. Take advantage of what others are learning and share valuable insights and tools. Your school can have marketing expertise.

Analyze. Evaluate and test your own marketing to see where stand against data-based standards. Create a plan that takes you where you want to go.

Resource. Get the resources you need to implement new approaches that multiply your time and reach people more effectively. Think technology and talent.

Build. This is the kind of positive “boom” you want a laboratory to produce - enrollment growth. When you combine the right insights, analysis and resources with a plan you can see consistent, trackable outcomes.

Story Lab delivers the best practices in marketing to Christian Schools. Each strategy is a proven approach that we've tested in the field. We take the proven strategies that we've used in our Growth Agency Services with large schools and companies ensure that schools put the best marketing approaches to work.

  • Story Collaborative specializes in helping Christian schools reach their growth goals.
  • All of the resources and insights that are developed in the lab are shared with other lab participants in the Christian school movement (this creates economies of scale but is restricted to those outside your service area).
  • Story Collaborative is a Virginia Benefit Corporation with a double bottom line - we do good while we work to do well.
  • Story Collaborative uses agile marketing approaches like the largest technology firms.
  • Story Collaborative is a Gold HubSpot partner.
  • We build, host and maintain websites using Growth Driven Design.
  • Our clients include church and independent Christian schools in 5 regions of the U.S. and include urban, rural and suburban locations, as well as corporations with a community service mission.
  • Story Collaborative operates a highly secure hosting environment that provides for hack insured secure hosting.


Story Lab is a program of Story Collaborative Inc.